Some agencies specialise in only SEO or link building whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance. Here are five of the key SEO services that you should look for when evaluating online marketing agencies.
Keyword research
Creating your keyword portfolio is one of the most important SEO services offered by agencies and the foundation of your online marketing campaign. This is best conducted by a professional trained in keyword research. A specialised SEO company or consultant will use different techniques to find the best keywords for your site. This may include client and customer feedback, keyword research tools, competitor analysis, social media and so on.
SEO strategies
An experienced SEO consultant will help you map out an SEO strategy (online and offline) that drives traffic to your site, increases the conversion rate and gives you the highest return on your investment. The keyword research (see above) and technical analysis of your site forms the basis for your campaigns so that a comprehensive marketing plan can be mapped out in order to start implementing the SEO activity.
Link building
When you are researching the SEO services that you require, ask the consultant or agency about link building campaigns. Search Engines see a back link to your site from other credible, trustworthy, authoritative and relative websites as a validation for your website. A professional SEO company should have developed a network of contacts, established relationships with webmasters and know how to find the best link building opportunities.
SEO copywriting
Copywriting is another of the SEO services that a larger agency may offer. Off page and on page optimisation is crucial to your SEO campaign but it's not always the first click that you need to worry about, it's the second one. The difference between a high or low bounce rates may come down to the quality of your SEO copywriting. An SEO company will help you find a balance between keyword-rich copy and engaging copy that encourages conversions.
SEO web design
This can be one of the most vital elements of your campaign and yet one of the most neglected SEO services. With new websites, SEO consultants should ideally be consulted at the start of the process when you are deciding on a technical platform, a Content Management System (CMS), shopping cart software or other key design elements. Sadly choosing the wrong platform can have serious implications on your potential SEO success.
When looking for an SEO company, it may be more cost-effective and more efficient to take a streamlined approach to your SEO activities and hire a full-service agency that can deliver a whole spectrum of SEO services. Some agencies may have web designers that can help create a beautiful website with all the SEO functionality you require, experienced link analysts developing link building campaigns and offer professional copywriting SEO SEO마케팅 services.
Hiring a good Google SEO company is one of the best ways of ensuring success in any online marketing campaign. This is because SEO contains very many aspects that a webmaster may not be familiar with therefore necessitating the hiring of experts. Since there are so many of these companies around, you must do proper research on the Google SEO Company you go for.
You have to go for a Google SEO company that has a stellar reputation when it comes to optimizing any kind of website. Evidence of a good reputation will be seen in the company's website. You should look for links showing what past customers say about the company. You also have to make sure that the testimonials are real and come from reputable businesses. You could also do an online search in related forums and blogs to find out what people are saying about said search optimization company. Numerous positive reviews and a good reputation means that there is a high likelihood of getting high quality work done on your site.
It is also important to go for a Google SEO company that has experience in a variety of websites and various aspects of each type of website. Having this feature in your search optimization company means that you will not have to hire other companies for future online campaigns. Looking through the company website will show you which kind of websites the Google SEO company will work in. Go for a company that will work on the following areas:
Web design - This should include blogs, CMS skins, Joomla, conversion of PSD to HTML etc.
Website development - This should be in areas like ecommerce, web 2.0, specialized social networks, WHMCS integration etc.
Website reviews - This is to find out which areas of your site are wanting so as to develop an affordable strategy.
You should also test the various contact options given by your Google SEO Company of choice so as to ascertain the quality of their customer service. A reputable company will allow customers to contact them using email, landline, cellphone, fax and live chat. You should try out each one of these options to see the response time. Going for a Google SEO company with a short response time means that feedback will be instantaneous allowing you to change your online marketing strategy without any losses in revenue.
Finally, it is also important to go for a Google SEO company with very affordable SEO packages. This will ensure you get SEO services depending on what you can afford. A reputable search optimization company will have their rates prominently displayed on the home page. They should also be willing to extend discount facilities depending on the project at hand. In this respect, a reputable Google SEO company will have a prominent link on its homepage that allows you to get a quote depending on the type of SEO work you need done. It should be added that you must avoid a Google SEO company with packages that seem too cheap since they could be using non-white hat marketing techniques.