SEO or Search engine optimisation is the process of optimising your website for search engine spiders. Google is considered one of the best search engines in the world. One can say that about 75% of the web traffic is generated from Google search engine. This says a lot about the immense popularity of Google as a tool for promoting your website and driving qualified traffic to your products or and services.
Search engine optimisation is the practice of altering or designing a website in such a way that it get's ranked as high as possible in search results from search engines like Google, Yahoo. The main tool by which website is ranked higher is through specific keywords and phrases in such a way that it is easy to understand the theme of the website. In other words a website appears higher in the search engine results when it is targeted and optimised for specific keywords.
It is not possible for many web developers without proper SEO training or SEO experience to get ranked highly for keywords in their websites. There are many search engine optimisation techniques which will help optimize the website and help in staying ahead of the competitors. Some of the steps to get better a ranking through Google SEO include some of the following.
The first step in getting a better ranking in Google is choosing the right keywords. Basically any website is designed to ultimately market its product and services. This step involves focusing on specific and niche keywords related to the product so that the website is placed better in Google search engine. It is optimizing the keyword in the website in such a way that people actually use it when performing searches in Google. For example if one is optimizing for the content writing website which is located in UK, use keywords such as content writing services UK.
The other factor which is important for Google SEO is to optimize the domain names and title tags in such a way that the website is ranked higher in the Google search. For example contentwritingUK.com will rank much better than companyname.com. The title tag is also as important as domain name since it will improve the Google ranking significantly.
When we are discussing Google SEO and Google Rankings what we are really discussing is the ability to rank your site high in Google for a given keyword. There are many aspects to consider when attempting to rank your site highly in SEO업체 Google, it is said that Google takes into account over 200 factors when assessing where a site should rank.
Google SEO is the process of increasing the quality and volume of your website in the Google search engine through search results. If a company wants to stay at the top of Google search engine results, then it has to handle Google requirements and keep up with the changes. There are certain Google SEO rules or certain positives that one can use in order to get higher rankings including:
One of the basic Google rules is to get your chosen keyword in your URL and keeping in mind first word is best and second word is second best or less important.
The second rule is including keyword in domain name or the page name with hyphen and including keyword in title tag at the top of the page. The title tag can be up to 60 characters with no special characters. It can be longer but it is said the first 60 characters provide the most weight.
The keyword density should be 3% to 7% of the total words. Some topics are sensitive so keyword density varies with the topic. The other trick is using keyword proximity. This basically refers to how close your keywords are together.
The keyword prominence is another factor deterring Google SEO ranking. It is important that a keyword is used in bold, in large fonts and at the top of the page. The closer the keyword is to the top of the page, the more weight it will be given for ranking factors.
You must take internal linking into account and the keywords you choose to anchor your links with. Use you chosen keyword when targeting links whether internally or externally. This will increase your on page relevance and help bolster your results.
Also take into account those you link too and those that link to you. Being associated with a spam site is the last thing you need when attempting to rank highly. You may have heard of the term bad neighborhood, well that is what it refers, how Google gets to your site and where it goes when it leaves.